Unaware -

Unaware of their problem and how it is hurting their quality of life.

Problem Aware -

Aware of their problem but doesn’t know how to solve it.

Solution Aware -

Aware of their problem and knows how to solve it.

Product Aware -

Aware of their problem and know their is a streamlined path or system to solve it.

Most Aware -

They are ready to change, they just need the right reason to act.

You need to understand what a funnel is and this pdf will explain everything