Welcome to Solar Ultrasonic
Welcome to Solar Ultrasonic
Customers come to your store for the solution that your business can provide. If you want to improve the amount of customers that come to your business, then you are at the right place.
But, for us to be able to assist you with this journey we need to build on a foundation of concepts that first needs to be understood and comprehended properly before we can move ahead and for you to be empowered to succeed.
There are a few things we need you to understand before we go ahead from here.
Everything we do, we do with a clear intention to take you through a journey where we educate you and raise your level of awareness to a place necessary to empower you to make use of and succeed with the strategies that we provide.
The same journey you go through would be the journey you will take your customers through as well. The reason for this is so that you will have the confidence that the system works. But for this to work we need you to participate in the process and be engaged with the information that we send. So please, open the emails and notice what we do and how we do it. Notice how we take you through the stages of awareness and educate you about your need.
The first demonstration that we will use is how you can raise your customer's level of awareness about their need.
In our video Ad we briefly mentioned ‘’the Marshmallow Test" This may not be a concept that you are familiar with, but this concept is extremely fundamental to any success.
This experiment was conducted by a professor at Columbia University named Walter Mischel and what they discovered was that children who could delay gratification and exhibit self-control were more likely to succeed later in life due to their ability to think further ahead in life and the strategies they used to resist temptation.
So why is this important?
As a business owner, you are excited about your product and service,
and it is obvious to you why everybody needs your services,
but it is not that obvious to your customers, or let's call them prospects (future customers).
You are aware of this because not everybody buys, provided you have a range of products ranging from affordable solutions up to your high-ticket products or partnerships (which we will cover in later emails).
So, what is the solution?
And if you get this you will realize that you will be capable of converting every prospect into a client if you can think longer term.
Hence we mentioned “The Marshmallow Test”.
The solution is raising your customer's awareness level to a point where they are so aware of their need that they are empowered to make a buying decision.
As mentioned previously in the email, we will take you through this process.
In theSolar Ultrasonic Video Add, we briefly mentioned the Marshmallow test.
Solar Ultrasonic Video Add
Click on the video above…and unmute.
Listen too the part about "the marshmallow test".
Your curiosity might have been spiked, you did not know what it was about,
you even may have thought this is absurd
but your subconsciousness told you that this concept is important.
Please watch the following videos to understand the importance of this discovery and to apply this principle in your life.
Walter Mischel - The Marshmallow Test
Click on the video above…and unmute.
The Marshmallow Test | Igniter Media
Click on the video above…and unmute.
How Marshmallows Predict Your Success | Michio Kaku | Goalcast
Click on the video above…and unmute.
Congratulations, your level of awareness just increased from
Unconsciously - Incompetent to
Consciously - Incompetent
You now know what the Marshmallow test is about, but
you still do not know how to apply the principles yet, thus
you still need to go through the next stages which are from …
Consciously - Incompetent to
Consciously - Competent
where you know what to do, but
still do not have the skills or automation in place to do it which is in the next stage
at the stage of Un-consciously - Competent
where you do not even think about it, you just react and respond to the stimuli,
the actions are integrated or automated in your life or business.
Do you see the value of this concept?
What makes the concept practical is when you shift your way of thinking towards intentional planning towards a pre-decided goal.
As mentioned in our video ad, when a person enters your store you do not have the time you need to sell a solar system to every customer.
But, if you can change the way you approach the situation and you can think more long term, you can and most likely will sell a system to most of the prospects that demonstrate any signs of interest.
Most people do not understand the value of a funnel.
Think about this, if a prospect comes through your doors into your store, and
they only what to buy a lightbulb and you want to sell a solar system to them,
that is a expensive product, and you have a limited amount of time to persuade them that they realty need to depart from their money,
they have to buy this solar system because it would be for their own benefit.
But if you get there email you have infinite time with your prospects when you keep providing them with something of value.
On the next page, we will talk about intentionally creating a future that you desire.
See you tomorrow…
TheSolar Ultrasonic Team.
Solar Ultrasonic helps solar installers, entrepreneurs, and energy professionals stay compliant and competitive by providing clear, up-to-date information on regulations, market opportunities, and digital tools in South Africa’s evolving energy sector.
eben@solarultrasonic.com
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